Jeff Korhan (@JeffKorhan on twitter) joins host Craig Price to discuss social marketing. By now, it’s pretty well established that Craig has a love-hate relationship with social media. Jeff, along with his latest book Built-In Social: Essential Social Marketing Practices for Every Small Business talk Craig down off the ledge as they talk about how every business must be a media company moving forward. Videos, podcasts, blogs and more are just part of the new marketing landscape and if you don’t learn about it, you will be left behind! They also talk about how Facebook’s new algorithm has made their business pages more and more uselesss to the small mom and pop shops. They also discuss how important Google+ will be moving forward and how important content marketing is to your overall social media marketing strategy.
You can learn more about Jeff and his book at http://www.JeffKorhan.com