Tag : science

Episode 184 – Dr. John Charles – The Martian / audio

The Martian

Dr. John Charles (@csm014 on twitter) returns with host Craig Price to talk the reality of the movie The Martian. As we learned from his past episode, Dr. Charles works at NASA’s Human Research Program learning how to protect the delicate human body from the harsh reality of space travel. But what happens once we get there? The Matt Damon movie The Martian covers this and then some, speculating on how one man could survive on Mars for 500 days. It’s a great movie but how much of it is feasible? Craig and Dr. Charles discuss the power of duct tape, the magic of potatoes, how fine the dust and dirt on Mars actually is and how windy is it there. A  massive SPOILER ALERT is needed so if you haven’t seen the movie, go now and then come right back here to listen on what’s true and what is artistic license.

You can read Dr. Charles’ blog  astrocryptotriviology.blogspot.com, an occasional blog covering obscure but interesting minor aspects of spaceflight, and what they tell us about the grand human adventure that is space exploration.

Also, Craig’s annual charity calendar supporting Orangutan Outreach is now available. Buy one (or a dozen) today!

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Episode 174 – David Forbes, PhD – Motivation Marketing / audio

Motivation Marketing

David Forbes, PhD. (@ForbesResearch on twitter) joins host Craig Price to discus the science behind motivation marketing. When it comes to motivation or marketing Craig recoils in horror, so many would assume the prospect of talking about marketing to motivation is torture. Not if you add a neuroscientist and member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development to the mix. Craig like logic and science so getting David on to discuss the science of marketing was a no-brainer. Talking to the emotional brain can be difficult for many, but thankfully David lays out the 3 types of motivation and the 9 motives in his book “The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy“.  The two discuss what kind of emotions qualify as motivation, why advertisers use puppies and half-naked ladies in their commercials (not the same commercial – that would be double strange) and how we can tap into those motivations when we market our services and products to the public.

You can learn more about David at http://www.forbesconsulting.com/

APP BONUS: Read a sample chapter of his book!

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