Tag : Craig Price

Episode 174 – David Forbes, PhD – Motivation Marketing / audio

Motivation Marketing

David Forbes, PhD. (@ForbesResearch on twitter) joins host Craig Price to discus the science behind motivation marketing. When it comes to motivation or marketing Craig recoils in horror, so many would assume the prospect of talking about marketing to motivation is torture. Not if you add a neuroscientist and member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development to the mix. Craig like logic and science so getting David on to discuss the science of marketing was a no-brainer. Talking to the emotional brain can be difficult for many, but thankfully David lays out the 3 types of motivation and the 9 motives in his book “The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy“.  The two discuss what kind of emotions qualify as motivation, why advertisers use puppies and half-naked ladies in their commercials (not the same commercial – that would be double strange) and how we can tap into those motivations when we market our services and products to the public.

You can learn more about David at http://www.forbesconsulting.com/

APP BONUS: Read a sample chapter of his book!

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Episode 173 – 2015 NSA Speaker Roundtable / audio

speaker rounbtable

Listen to some of the top professionals around argue topics with host Craig Price in a special speaker roundtable. For his 3rd annual speaker roundtable from the National Speakers Association  convention in Washington DC, Craig invites past guests Avish Parashar, Patrick Maurer and newcomers Shannon Oleen and Jill Schiefelbein discuss a variety of divisive topics. They cover issues like speaking for free, fee integrity, selling or not selling from the stage, what should you strive to be more motivational as a speaker or a true expert? Opinions are expressed, disagreement abounds yet all in a fun and interesting conversation that any speaker, new or experiences will learn from.  

Huge thanks go to our sponsor for this episode Elizabeth McCormick with PilotSpeaker.com. Without her there wouldn’t have been a podcast. Thanks Elizabeth!

You can learn more about these speakers at their websites:

Avish Parashar (@avishp on twitter) – http://www.DingHappens.com

Patrick Maurer (@PatrickMaurer on twitter) – http://pmaurer.com/

Shannon Oleen (@ShannonOleen on twitter) – http://shannonoleen.com/

Jill Schiefelbein (@dynamicJill on twitter) – http://www.thedynamiccommunicator.com/

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Episode 172 – Podcasting Your Influence: Live from Washington DC / audio

Podcasting

Listen to host Craig Price give his session “Podcasting Your Influence: Using Podcasts to Share Your Expertise“. On Sunday, June 19th, Craig presented at the National Speaker’s Association. The theme of the day was Celebrity Sunday and Craig harnessed his 4 and a half years of podcasting into a 1 hour presentation. It was a packed house with people sitting on the floor and along the front of the stage! This new and custom made program just for this event was a hit and full of content. Thanks to the staff of the National Speakers Association for allowing Craig to share this with his podcast listeners.

Session Description:
With the steady growth over the last decade, more and more speakers are learning how to spread their influence through podcasting. You will learn the ins and outs of podcastings, how to include a podcast into your current marketing plan and ways to make your podcast more engaging. Veteran podcast host and producer Craig Price will not only show you how his podcast became an integral part of his marketing but also how you can too. Don’t miss this chance to use the perfect medium for a speaker!

All the sessions at this year’s Influence 2015 audio recordings are now available!

APP BONUS: Craig shares his slides for you to follow along as you listen.

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Episode 169 – Alan Cerny – 2015 Summer Movie Preview Part 2 / audio

2015 Summer Movie Preview Part 2

Alan Cerny (@NordlingAICN on twitter) is here to give the 2nd part of the 2015 summer movie preview with host Craig Price. With such a great slate of movies already out this summer, Alan and Craig still want more! July and August still have a slew of movie and the two give their opinion on things still unseen.

Movies in this episode include (with scheduled release dates):

July 1: Terminator: Genisys

July 1: Magic Mike XXL

July 10: Minions

July 17: Ant-Man

July 17: Trainwreck

July 24: Pan

July 24: Pixels

July 24: SouthPaw

July 31: Mission: Impossible 5: Rogue Nation

August 7:  Fantastic Four

August 14: The Man from U.N.C.L.E.

We’ll be sure to add Alan’s reviews from Ain’t it Cool News as he writes them.

Also be sure to check out Craig on Thom Singer’s podcast Cool Things Entrepreneurs Do, out today!

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Episode 168 – Jason Kotecki – Adultitis / audio

adultitis

Jason Kotecki (@escapeadulthood on twitter) joins host Craig Price to discuss Adultitis. Who wouldn’t want to be a kid? We all would but growing up has a way of ending that. Thankfully, Jason is there to put a stop to Adultitis, a common ailment in adults that makes them take life too seriously. Of course, after taking the online quiz to see if he suffered from adultitis, it was not unexpected that Craig would have Stage 2 Adultitis: an aggressive and pervasive form of the disease. Together, Jason and Craig discuss how Jason’s latest book “Penguins Can’t Fly +39 Other Rules That Don’t Exist” can help those that suffer from Adultitis. They talk about eating dessert first, Jason’s desire, yet reluctance to buy redshoes due to Adultitis as well as random things like why Craig’s wife makes him sleep on certain sides of the bed at hotels, stormtrooper armor, digital art and much more.

In his enlightening book, Jason uncovers some of the most useless rules so you can shift perspective and start seeing the world with wonder once again. You can learn more about Jason and his book at http://rulesthatdontexist.com or just go and buy his book (out TODAY!) on Amazon.

APP BONUS – Read a preview of the book “Penguins Can’t Fly” in glorious full color! Download the app today!

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