Tag : Craig Price

Episode 92 – David Newman – DO IT Marketing / audio

DO IT Marketing

David Newman (@DNewman on Twitter) returns to talk with host Craig Price about his new book DO IT Marketing. It only took 87 episodes, but David returns with his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The two talk about why following up can be a huge time drain, how to train our friend and colleagues to give us referrals (there’s even a format!) and why we need to stop using marketing techniques that don’t even work on ourselves!

Do It! Marketing is a quick read with the underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to:

  • Avoid “blah, blah, blah” marketing
  • Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
  • Get noticed
  • Position yourself as an expert
  • Become the obvious choice in your market
  • Do social media right
  • Learn to speak prospect language about prospect problems
  • Get a steady stream of referrals
  • Identify and focus on high-payoff activities
  • Cultivate and leverage enthusiastic advocates
  • And more

You can find the book at www.doitmarketing.com/book and David also shares some cool bonuses at www.doitmarketing.com/book-bonus

Go listen to his podcast DO IT! Marketing with David Newman

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Episode 91 – Alan Cerny – 2013 Summer Movie Preview / audio

2013 Summer Movie Preview

Alan Cerny (@NordlingAICN on twitter) makes his annual pilgrimage to give his 2013 summer movie preview with host Craig Price. The two cover lots of ground as they talk about Warner Brothers inability or outright refusal to follow the Marvel Studios blueprint for comic book movies, the lack of the word “zombies” in the marketing of World War Z, Craig’s arch-nemesis Hugh Jackman and how excited Alan is to see Pacific Rim.

Movies covered include (reviews will be added as the films are released!):

This Is The End
Man of Steel
World War Z
Monster University
White House Down
The Heat
Despicable Me 2
The Lone Ranger
Pacific Rim
R.I.P.D
The Wolverine
Elysium
Kick-Ass 2
The Worlds End

Be sure to catch all of Alan’s reviews (not previews but actual thoughtful reviews!!) at http://aintitcoolnews.com

 

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Episode 90 – Crystal Washington -The Social Media Why / audio

The Social Media Why

Crystal Washington (@Cryswashington on twitter) joins host Craig Price to talk about her new book “The Social Media Why”.

Listeners of the podcast are quite familiar with Crystal Washington and her expertise in social media (check out episode 48!) and now she’s written a book  for businesses owners, executives and other professionals, who may be intimidated by or uneducated about the reason the use of social media is imperative to business and career success. Craig asks about social media strategies, dealing with online comments (especially the negative ones) and why, when dealing with “followers”, it’s quality vs. quantity.

More importantly, Crystal will be having a book signing this Sunday, June 9th, 2013 from 3:00-5:00 PM at The Microsoft Store (Galleria), 5015 Westheimer Rd., Houston, TX 77056. You can pre-order via her website http://crystalwashington.com/socialmediawhy/ and when you pick it up at the Microsoft Store, she will sign it for you! Easy Peasy!

You can learn more about Crystal at her website http://CrystalWashington.com and order her book on Amazon!

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Episode 89 – Marnie Green – Performance / audio

Performance Issues

Marnie Green (@MarnieGreen) talks to host Craig Price on how to have painless performance conversations with employees. We all know that having to address employee issues can be a bummer. It can be often awkward, sometimes heated, and usually painful in some way. Marnie sought answers to this problem with her latest book “Painless Performance Conversations: A Practical Approach to Critical Day-to-Day Workplace Discussions“. The two discuss finding opportunities to reinforce your expectations and message, dealing with the smelly guy 3 cubicles over and what to do when an employee get defensive over potential problems. Employee performance conversations don’t have to be painful nor confrontational. Don’t believe me, check out the book! Painless Performance Conversations will help you to lead conversations with confidence and create a culture of workplace accountability.

Marnie Green can be found at http://www.managementeducationgroup.com and you can learn more about her book at
http://www.painlessperformanceconversations.com

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Episode 88 – Mark Rodgers – Persuasion / audio

Persuasion

Mark Rodgers (@Mark_Speaks on Twitter) checks in with host Craig Price to talk about persuasion. Persuasion can be a mysterious thing, some people come by it naturally, others work hard at it yet never gain influence over anything. But like any skill, it can be learned, honed and maximized effectively…if you put in the time. Mark show Craig how credibility, language and process can combine to become persuasion. And all in an ethically oriented manner. (It’s true!!) 

Mark and Craig will be presenting at the PMI Madison Professional Development Day on May 16th, 2013. Craig will be giving a 2 hour interactive session on negativity, Mark will be presenting the lunch keynote “Persuasion Matters” as well as an additional session in the afternoon. Past guests Michael Redmond and Gina Abudi will be presenting as well. It’s a content packed day awaiting Madisonites (or are they Madisonians?) project managers! Online registration is closed but walk-ins welcome. Bring a colleague for walk in registration and you each get one Free Chapter Meeting Pass! Also, Craig explains how to get a free copy of his book “Half a Glass: The Realist’s Guide” when you attend his session (Starting at 9:15am). 

Learn more about Mark Rodgers at his website http://www.persuasionmatters.com

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