Recent Posts Toggle

Episode 214 – Patrick Allmond – List Building / audio

list building

Patrick Allmond (@PatrickAllmond on twitter) returns to talk to host Craig Price about list building. We’ve all been told over and over again that to make it business you have to grow your audience and build your list of emails. Be it newsletters, white papers, bribes or whatever, just like in GlenGarry Glen Ross you need the leads. For many, it can be daunting growing a list because it assumes you already have a list to grow. Thankfully, Patrick knows how to grow lists, how to segment them, cull them properly and even A/B test them! Not sure what I just said right then? Good, because Patrick will help decipher it all.

You can learn more about Patrick at http://PatrickAllmond.com. You can also find his podcast at https://stopdoingnothing.com/ 

Play

Episode 213 – Cary Gordon – Rebranding / audio

rebranding

Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his day job with Microsearch, a name you may have heard in our speakers roundtable episode over the summer. When Cary mentioned to Craig that Microsearch was rebranding to become Prime Camera, even Craig could see that this would be a perfect opportunity to bring a case study to the podcast.  The two discuss the process of rebranding, why a company of 33 years felt now was the time to change, how to plan for a major change, dealing with resistance, how the new branding brought a larger scope to the company. and oh yeah….the briefly talk about how Batman v Superman sucked.  You can’t put two comicpalooza people in a room without it getting a bit nerdy.

Prime Camera grand opening will be October 12th at their location at 11500 S Sam Houston Parkway West Houston ,TX with a full day of workshops, discounts and prizes. You can find them at their new website http://primecamera.com as well as on twitter @PrimecameraUSA,  Instagram at PrimeCameraUSA and Facebook.

DISCLAIMER: This is not a paid endorsement or advertisement of any kind. I’ve used Prime Camera in the past, will use them in the future and hope you do too.

Play

Episode 212 – Ralph Peterson – Dieting / audio

dieting

Ralph Peterson (@SpeakerRalphP on twitter) joins host Craig Price to discuss dieting.  Dieting is no fun regardless of how much you weigh or have to lose. It can be a nightmare of shame and feelings of failure, especially when you have to lose triple digits just to begin to be healthy. It can be tough dropping old habits and dealing with people who use food as encouragement or a coping mechanism.  Ralph talks with Craig about how he lost over 150 pounds, dealing with awkward compliments, the inner monologue and more.  He also talks about how he started running to lose weight and now is a frequent marathoner, the mental obstacles he faced and how he took control of his life and health back.  You can see his series of videos about losing weight on YouTube on RalphPetersonTV.

Learn more about Ralph at http://RalphPeterson.com

Play

Episode 211 – Jen Rulon – Triathlons / audio

Triathlons

Jen Rulon (@CoachJenRulon on twitter) discussing preparing and running triathlons with host Craig Price. Knowing Craig and the height of his exercise regime is struggling to scoop hard ice cream out of the gallon container, it would seem unlikely that a true athlete would be on the podcast. But there is a huge difference between doing a triathlon and talking about one, so Craig immediately got comfy in his chair to talk with Coach Jen.  Jen has run over 10 Ironman triathlons and coached over 20 athletes for the ironman. Despite the seemingly opposite approaches to fitness Craig and Jen have a lively discussion about how to train for a triathlon, is being “too busy” really an excuse, how pee can slow down the competition and why she loves doing events like these. They also discuss ways her training can be applied to business and to non-athletes as well as talking about her 12 years training orcas at Sea World!

You can learn more about Jen at http://JenRulon.com 

Play

Episode 210 – Carolyn Strauss – Home Shopping / audio

home shoppingCarolyn Strauss (@CarolynStrauss on twitter) joins host Craig Price to discuss her experiences and what she learned partnering with the Home Shopping Network. While Craig has known Carolyn for a few years, he never asked her on because she was a bit too well known. Why would she come on his little old podcast?  When she offered to come on, Craig leapt at the chance. It wasn’t just because she is a world class designer and businesswoman with vast experience running a multimillion dollar apparel company. There was also the bonus of getting some serious street cred with the women in his life. Particularly his wife and both mother and mother-in-law!

The two chat about a wide variety of things including how she transitioned from model to designer, pitching products to HSN, dealing with live caller interactions, why value-per-minute is just as important in non-sales positions and a bunch more. A fun interview that peeks behind the scenes at the goings-ons of a shopping channel and how stunned Craig is by the power of these channels.

Carolyn can be found at her self titled website http://CarolynStrauss.com 

Play

Switch to our mobile site