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Episode 213 – Cary Gordon – Rebranding

rebranding

Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his day job with Microsearch, a name you may have heard in our speakers roundtable episode over the summer. When Cary mentioned to Craig that Microsearch was rebranding to become Prime Camera, even Craig could see that this would be a perfect opportunity to bring a case study to the podcast.  The two discuss the process of rebranding, why a company of 33 years felt now was the time to change, how to plan for a major change, dealing with resistance, how the new branding brought a larger scope to the company. and oh yeah….the briefly talk about how Batman v Superman sucked.  You can’t put two comicpalooza people in a room without it getting a bit nerdy.

Prime Camera grand opening will be October 12th at their location at 11500 S Sam Houston Parkway West Houston ,TX with a full day of workshops, discounts and prizes. You can find them at their new website http://primecamera.com as well as on twitter @PrimecameraUSA,  Instagram at PrimeCameraUSA and Facebook.

DISCLAIMER: This is not a paid endorsement or advertisement of any kind. I’ve used Prime Camera in the past, will use them in the future and hope you do too.

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