Category : Social Media

Episode 170 – Alan Stevens – Online Reputation Management / audio

Online Reputation

Alan Stevens (@mediacoach on twitter) joins host Craig Price to talk about online reputation management. Even if you don’t think you have much of a reputation or that no one is following you on social media, they are. A simple tweet can spiral out of control and become a reputation nightmare. Alan and Craig discuss posting online and in forums, how important the delete key is, when to engage in debate and for how long as well as Craig’s annoyance with the news including viewer’s tweets in stories. They also get into how large corporations react to negative publicity online as well as how small business can respond to complaints without creating a major media firestorm.

Alan Stevens can be found at and you can listen to Craig discuss being flexible in business on Alan’s internet radio show


Episode 163 – Patrick Allmond – Video Marketing / audio

video marketing

Patrick Allmond (@PatrickAllmond on twitter) returns to talk the ins and outs to video marketing with host Craig Price. Let’s be clear, Craig makes no bones about it when he discusses his dislike for most video marketing. Why do you think he podcasts instead of vlogs?? Patrick talks both technical and practical as he explains what he uses and how he uses video marketing. He goes over the equipment needed (not much) as well has his process from camera to final post online, not only just creating his 3in5 videos but how he repurposes his video for blogs, podcasts, newsletters and more.

Patrick can be found at


Episode 145 – Phil Gerbyshak – Social Media Update / audio

Social Media Update

Phil Gerbyshak (@PhilGerb on Twitter) gives host Craig Price a social media update. With so many things constantly changing, Craig decided an update was needed. So with the help of social media guru and past guest Phil Gerbyshak, the two discuss new platforms like ello, some of the more relevant changes to popular platforms like Facebook, twitter and LinkedIn as well as discussing why Craig was right about the uselessness of Google+. They also talk about the importance of analytics and metrics to make sure what you are doing on social media is working for you. If you’re confused about social media as much as Craig is (and I truly hope you are not or you need serious help) this update will help you get caught up!

You can find more about Phil at his website as well as read his posts at the Actiance Social Business Blog

APP BONUS: Read Phil’s latest 15 page ebooklet 10 Secrets of Using LinkedIn to Get More Leads, Be More Referable, and Increase Your Bottom Line


Episode 138 – Patrick Allmond – Online Feedback / audio

online feedback

Patrick Allmond (@PatrickAllmond on twitter) returns to discuss online feedback with host Craig Price.  We all want feedback but are we prepared for what awaits us online? The avalanche of inane comments and spam sometimes makes us wonder if its all worth it! Or worse…nothing at all. We want our tweets retweeted, our facebook posts liked and our blogs commented on. Getting people’s attention and then getting them to act can be a daunting task. Patrick and Craig discuss how to ask for feedback, write posts that get shared and what to do when you get an internet troll.

Of course we love feed back here at Reality Check so leave a comment, email with questions or guest suggestions and follow us on twitter @realitycheckpod 

Patrick Allmond can be found at


Episode 120 – Jeff Korhan – Social Marketing / audio

Social Marketing

Jeff Korhan (@JeffKorhan on twitter) joins host Craig Price to discuss social marketing. By now, it’s pretty well established that Craig has a love-hate relationship with social media. Jeff, along with his latest book Built-In Social: Essential Social Marketing Practices for Every Small Business talk Craig down off the ledge as they talk about how every business must be a media company moving forward. Videos, podcasts, blogs and more are just part of the new marketing landscape and if you don’t learn about it, you will be left behind! They also talk about how Facebook’s new algorithm has made their business pages more and more uselesss to the small mom and pop shops. They also discuss how important Google+ will be moving forward and how important content marketing is to your overall social media marketing strategy.

 You can learn more about Jeff and his book at 


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