Social Media Toggle

Episode 216 – Crystal Washington – One Tech Action / audio

One Tech Action

Crystal Washington (@CrysWashington on twitter) returns to discuss her latest book “One Tech Action” with host Craig Price. Past guest Crystal Washington is back and she’s written a guide book to help sort through the world of app for busy professionals. Craig is neither all that busy or all that professional. Nonetheless, the two discuss how to find safe apps, how good are app assistants, why Crystal LOVES Evernote and even some tips from Craig on how to avoid talking to relatives without causing problems.

“One Tech Action” empowers non-techie, busy professionals to easily take advantage of technology to multiply their efforts at home and work, increase efficiency, and spend more time with the people who matter the most to them. You can learn more at http://onetechaction.com or buy it on Amazon

APP BONUS: Read a 30-page sample of “One Tech Action” only through the Reality Check podcast app!

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Episode 199 – Phil Gerbyshak – Website Effectiveness / audio

website effectiveness

Phil Gerbyshak (@PhilGerb on twitter) returns to discuss website effectiveness with host Craig Price. We all have websites. Some spend thousands of dollars to have the latest and greatest sites with all the bells and whistles. And yet, they wonder why no one picks up the phone or emails them to make a sale. It might be because, while your site may look amazing, it doesn’t really say anything or show off your talents, programs or expertise. Phil has teamed up with past guest Eliz Greene to create a training program called  Lookers2Bookers.com which helps businesses assess and develop better websites that close business and generates sales. Phil and Craig talk simple mistakes most websites make (contact info anyone??), the differences between lead pages and home pages, why keywords are important to the reader and how to generate traffic to the beautiful temple you have created online.

You can find more about their program at Lookers2Bookers.com and look4book (see what I did there?) later this month.

APP BONUS: Download a website self-assessment worksheet and see if your site needs help today!

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Episode 197 – Cary Gordon – Social Media Marketing / audio

social media marketing

Cary Gordon (@comicpalooza on twitter) joins host Craig Price to discuss social media marketing for Comicpalooza.  As part of the Comicpalooza Podcast Partnership Program, Craig invited Cary, comic con’s Social Media Coordinator, to sit down and talk how he and his team work their social media magic for Texas’ largest pop culture event.  The two discuss how far in advance the planning begins (hint: the day after the last one!) which platforms work best for interacting with attendees, how they prep announcements of big guests and more.

You can also listen to Cary’s 2 podcasts: Metal Geeks and MSRcast. Both can be found at http://metalgeeks.net

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Episode 170 – Alan Stevens – Online Reputation Management / audio

Online Reputation

Alan Stevens (@mediacoach on twitter) joins host Craig Price to talk about online reputation management. Even if you don’t think you have much of a reputation or that no one is following you on social media, they are. A simple tweet can spiral out of control and become a reputation nightmare. Alan and Craig discuss posting online and in forums, how important the delete key is, when to engage in debate and for how long as well as Craig’s annoyance with the news including viewer’s tweets in stories. They also get into how large corporations react to negative publicity online as well as how small business can respond to complaints without creating a major media firestorm.

Alan Stevens can be found at http://www.mediacoach.co.uk/ and you can listen to Craig discuss being flexible in business on Alan’s internet radio show

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Episode 163 – Patrick Allmond – Video Marketing / audio

video marketing

Patrick Allmond (@PatrickAllmond on twitter) returns to talk the ins and outs to video marketing with host Craig Price. Let’s be clear, Craig makes no bones about it when he discusses his dislike for most video marketing. Why do you think he podcasts instead of vlogs?? Patrick talks both technical and practical as he explains what he uses and how he uses video marketing. He goes over the equipment needed (not much) as well has his process from camera to final post online, not only just creating his 3in5 videos but how he repurposes his video for blogs, podcasts, newsletters and more.

Patrick can be found at http://allaboutfocus.com

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