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Episode 229 – Laurie Guest – Secret Shopping / audio

Secret Shopping

Laurie Guest (@LaurieGuest on Twitter) joins host Craig Price to discuss secret shopping. Anyone who’s looked in the want ads of a  newspaper (they still have those?) or job board will see ads looking for secret shoppers. Laurie takes this to the next level, diving deep to get to know her clients and expectations. Craig and Laurie discuss how she started her secret shopping consultancy, how you only have one shot in life to make a good impression on a customer, different ways secret shopping can be applied and more.

You can learn all about Laurie at her aptly named website http://LaurieGuest.com 

Also Craig announces his other podcast with Alan Cerny Matinee Heroes will be recording LIVE at Comicpalooza on May 14th at 4:30.  Get tickets now!

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Episode 207 – AJ Coots – Headshots / audio

Headshots

AJ Coots (@AJCPhotography on twitter) joins host Craig Price to discuss storytelling headshots. Be it for your LinkedIn profile, your business cards, website or promotional material, if you are in business, at some point you will need professional headshots. What will your headshot say about you? Many people don’t even think about that before the get their pictures taken. They assume the photographer will snap a shot and they’ll be on their way.

AJ Coots specializes in storytelling headshots. Pictures that show people who you are immediately and what you are all about. Since many times our headshot is the first time someone looks at us, people make snap judgments on what they see. AJ and Craig discuss how to pick a photographer, what the difference is between typical headshot photography and editorial photography. They also discuss finding the “hero shot” and techniques to make you less self-conscious when getting your photo taken. Somehow Craig’s deflated bum is discussed and much more.

AJ Coots can be found at http://storytellingheadshots.com and is based out of Portland.

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Episode 198 – Jess Todtfeld – Media Training / audio

Media Training

Jess Todtfeld (@MediaJess on twitter) joins host Craig Price to discuss media training. Getting on TV can be quite the mystery. Thankfully, Craig has Jess Todtfeld of Success in Media, Inc.  walk him through contacting media outlets, how to pitch producers and even how to behave once you are on. Yes, Marco Rubio is mentioned. Jess also talks about the importance of converting interviews so they are not just snapshots of publicity but revenue funnels that can help your business.

You can learn more about Jess at http://jesstodtfeld.com and http://successinmedia.com

Reality Check with Craig Price has been nominated for Best Business Podcast!

Starting May 29th, please go to PodcastAwards.com and vote for Reality Check with Craig Price everyday until June 12th. There is some tough competition in this category and every vote is needed! Thanks to all the listeners who nominated the podcast, without you, the listeners, this would just be me talking to strangers for no reason!

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Episode 170 – Alan Stevens – Online Reputation Management / audio

Online Reputation

Alan Stevens (@mediacoach on twitter) joins host Craig Price to talk about online reputation management. Even if you don’t think you have much of a reputation or that no one is following you on social media, they are. A simple tweet can spiral out of control and become a reputation nightmare. Alan and Craig discuss posting online and in forums, how important the delete key is, when to engage in debate and for how long as well as Craig’s annoyance with the news including viewer’s tweets in stories. They also get into how large corporations react to negative publicity online as well as how small business can respond to complaints without creating a major media firestorm.

Alan Stevens can be found at http://www.mediacoach.co.uk/ and you can listen to Craig discuss being flexible in business on Alan’s internet radio show

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Episode 16 – Kelly Kimberly – PR Crisis Management / audio

Episode 16 - Kelly Kimberly - PR Crisis Management

Kelly Kimberly with Kimberly Public Affairs talks with Craig about how to handle the media when things go sour. They discuss Rep. Anthony Weiner, Toyota, Donald Trump as well as wide variety of “normal” things that Public Relations can do to help smaller businesses, not just immature, out of control celebrities and public figures!

Learn more about Kelly and her agency at

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