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Episode 213 – Cary Gordon – Rebranding / audio

rebranding

Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his day job with Microsearch, a name you may have heard in our speakers roundtable episode over the summer. When Cary mentioned to Craig that Microsearch was rebranding to become Prime Camera, even Craig could see that this would be a perfect opportunity to bring a case study to the podcast.  The two discuss the process of rebranding, why a company of 33 years felt now was the time to change, how to plan for a major change, dealing with resistance, how the new branding brought a larger scope to the company. and oh yeah….the briefly talk about how Batman v Superman sucked.  You can’t put two comicpalooza people in a room without it getting a bit nerdy.

Prime Camera grand opening will be October 12th at their location at 11500 S Sam Houston Parkway West Houston ,TX with a full day of workshops, discounts and prizes. You can find them at their new website http://primecamera.com as well as on twitter @PrimecameraUSA,  Instagram at PrimeCameraUSA and Facebook.

DISCLAIMER: This is not a paid endorsement or advertisement of any kind. I’ve used Prime Camera in the past, will use them in the future and hope you do too.

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Episode 209 – Lindsey Matheson – Endangered: Art for Apes / audio

Endangered: Art for Apes

Dr. Lindsey Matheson (@art4apes on twitter) joins host Craig Price to discuss the Endangered: Art for Apes art contest. For the past two years, Craig has been involved with the Endangered: Art for Apes contest, entering and exhibiting his photos each year. This year, while he’s still on the hunt for the elusive photo to submit, he asked founder and curator of the Art for Apes contest on to discuss how the contest works and what the money supports. The two talk about what the Center for Great Apes (which gets every penny of the entry fees) does for these endangered animals,  if Craig’s orangutan picture is too goofy to submit and what types of artwork they look for to exhibit. This year the exhibition of winners is not only in Miami Florida, as it is every year, but will have an exhibition in England.

You can learn more about the Endangered: Art for Apes contest at http://art4apes.com. There you will see examples of current and past submissions as well as the contest rules for 2016. Be sure to like their facebook page to get updates and their instagram account to see all the artwork submitted.

Also be sure to follow Craig on instagram at craigprice47 as well to see his photos too!

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Episode 207 – AJ Coots – Headshots / audio

Headshots

AJ Coots (@AJCPhotography on twitter) joins host Craig Price to discuss storytelling headshots. Be it for your LinkedIn profile, your business cards, website or promotional material, if you are in business, at some point you will need professional headshots. What will your headshot say about you? Many people don’t even think about that before the get their pictures taken. They assume the photographer will snap a shot and they’ll be on their way.

AJ Coots specializes in storytelling headshots. Pictures that show people who you are immediately and what you are all about. Since many times our headshot is the first time someone looks at us, people make snap judgments on what they see. AJ and Craig discuss how to pick a photographer, what the difference is between typical headshot photography and editorial photography. They also discuss finding the “hero shot” and techniques to make you less self-conscious when getting your photo taken. Somehow Craig’s deflated bum is discussed and much more.

AJ Coots can be found at http://storytellingheadshots.com and is based out of Portland.

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