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Episode 213 – Cary Gordon – Rebranding / audio

rebranding

Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his day job with Microsearch, a name you may have heard in our speakers roundtable episode over the summer. When Cary mentioned to Craig that Microsearch was rebranding to become Prime Camera, even Craig could see that this would be a perfect opportunity to bring a case study to the podcast.  The two discuss the process of rebranding, why a company of 33 years felt now was the time to change, how to plan for a major change, dealing with resistance, how the new branding brought a larger scope to the company. and oh yeah….the briefly talk about how Batman v Superman sucked.  You can’t put two comicpalooza people in a room without it getting a bit nerdy.

Prime Camera grand opening will be October 12th at their location at 11500 S Sam Houston Parkway West Houston ,TX with a full day of workshops, discounts and prizes. You can find them at their new website http://primecamera.com as well as on twitter @PrimecameraUSA,  Instagram at PrimeCameraUSA and Facebook.

DISCLAIMER: This is not a paid endorsement or advertisement of any kind. I’ve used Prime Camera in the past, will use them in the future and hope you do too.

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Episode 166 – Paul Bright – Digital Filmmaking / audio

Digital Filmmaking

Director Paul Bright (@PaulBrightFilms on twitter) sits down with host Craig Price to discuss digital filmmaking. Comicpalooza premiered Paul’s latest film “Long Term Parking” on May 23rd. Little did he suspect that his trip to Houston would force him to cross paths with Craig! The two discuss creating films for the small, small screen (phones and tablets), how you think about shooting films with unlimited recording capabilities,  auditioning actors a foot away from a cell phone camera and some of the pros and cons of the available distribution outlets for independent filmmakers. They also discuss how the new, smaller high definition cameras allow for more shot flexibility and how actors act knowing that they can do unlimited takes (in theory) without having to start the scene all over. Also, Craig blatantly tries to get cast in Paul’s next film. Pathetic, really. It’s a great discussion for anyone interested in making their own independent films.

You can find Paul and his movies at http://PaulBrightFilms.com  and check out his vlog Paul’s Tub Talk on Youtube.

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