Ed Rigsbee (@edrigsbee on Twitter) joins host Craig Price to talk about the ROI of association membership. Many of podcast listeners are either currently part of an association or even in the leadership of that association. My first question: When are you booking me for your next event? My second question: What are you doing to grow or at the least maintaining your membership? I hear from associations all across the country that they’re always worried about the membership numbers. People don’t see associations in the same light anymore. Thankfully Ed’s got a new book called The ROI of Membership-Today’s Missing Link for Explosive Growth. This is what he does, find ways for associations to increase membership by increasing their value to their members. The two talk about how to stop giving the cow, the milk and anything else bovine-related away for free.
If you don’t know Ed, he’s also the founder of Cigar PEG which is a charity that raises money for several charities but especially the National Speakers Association Foundation. I’ve partnered with Ed to create Cigar PEG radio, a weekly podcast highlighting some of the people you might find hanging out in the Cigar PEG suite at the NSA convention.
APP BONUS: I’ve added the first episode with me interviewing Larry Winget so be sure to check it out and if you like it, subscribe to that podcast as well.