Category : Marketing

Episode 82 – Quinn Barrett – Digital Publishing / audio

digital publishing

Quinn Barrett (@QuinnBarrett or twitter) opens host Craig Price’s eyes to the world of digital publishing.  Quinn is the host of the All Thing Digital Media podcast and co-founder of Wise Bear Books, a digital media project management company specializing in getting independent authors and content creators out into the marketplace. She and Craig cover a lot of ground including the technical aspects of eBooks, formatting, why Craig’s book “Half a Glass: The Realist’s Guide” and all its footnotes are stopping it from being digital and even some marketing goals like “What is your book for? Profit or exposure?”. Quinn also talks about the growing advancements in digital books becoming more interactive with video and links. And that’s just the tip of the iceberg!

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Episode 81 – Patrick Allmond – Internet Marketing / audio

Internet Marketing

Patrick Allmond (@PatrickAllmond on twitter) checks in to set host Craig Price straight about Internet marketing. Internet marketing is more than just social media. Sure that’s a big part of it, but as Patrick explains it’s also email lists, web pages, pay-per-click ads and more. Patrick focuses on using analytics, utilizing squeeze pages (or landing pages is if you prefer) to get conversions versus just plain old web traffic and how to utilize keywords for both search engine optimization and YouTube videos.

As per usual, Craig is marketing adverse, especially when it comes to the internet and social media, thankfully Patrick brings a real grounded approach toward internet marketing, readily admitting there are some suspicious people (Craig calls them weasels) out there calling themselves experts. Patrick offers practical advice to all people regardless of how familiar you are with marketing, webdesign or the internet in general.While Patrick and Craig cover lots of ground in this podcast, it really is just the tip of the digital iceberg.

If you want to learn more about Patrick or his internet marketing consulting practice, go to http://www.allaboutfocus.com  and check out all the great resources he and his firm has to offer. 

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Episode 66 – Aidan Crawford – Book Marketing / audio

Aidan Crawford (@AidanCrawford on twitter) joins Craig to discuss marketing books in today’s world. Be it on kindle or on a bookshelf at Barnes and Nobles (are they still open??) Aidan offers Craig some tips and ideas on how you can market a book, especially if it’s NOT about vampires or spanking. Be it giving it away piece by piece, making videos for YouTube or using LinkedIn groups, there’s something in here for every author.

You can find Aidan via his company website http://www.shortcircuitmedia.com.

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Episode 49 – Lois Creamer – Positioning / audio


Lois Creamer (@loiscreamer on twitter) sits down with Craig immediately after her presentation “Book More Business” and talks being a speaker. More like the business of being a speaker. Craig weasels information for himself under the guise of podcasting, getting Lois to talk position statements, leveraging testimonials, understanding who your target market is, their different perspectives on Toastmasters and why Craig dislikes Purple Cows.

Lois Creamer can help speakers build their business at http://www.bookmorebusiness.com

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Episode 13 – Dayna Steele – Branding / audio

Episode 13 - Dayna Steele - Branding

Texas Radio Hall of Famer Dayna Steele joins Craig to talk branding. Having a Hall of Famer on the podcast certainly made Craig intimidated but thankfully Dayna is the most accessible person you could meet. She discusses her Radio DJ background, some rock star tales and how branding is everywhere, even if you try to run from it. WARNING: Reality Check is not responsible from any injury caused be all the name dropping Craig and Dayna do.

Dayna Steele can be found at http://www.DaynaSteele.com.

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