Category : Marketing

Episode 198 – Jess Todtfeld – Media Training / audio

Media Training

Jess Todtfeld (@MediaJess on twitter) joins host Craig Price to discuss media training. Getting on TV can be quite the mystery. Thankfully, Craig has Jess Todtfeld of Success in Media, Inc.  walk him through contacting media outlets, how to pitch producers and even how to behave once you are on. Yes, Marco Rubio is mentioned. Jess also talks about the importance of converting interviews so they are not just snapshots of publicity but revenue funnels that can help your business.

You can learn more about Jess at and

Reality Check with Craig Price has been nominated for Best Business Podcast!

Starting May 29th, please go to and vote for Reality Check with Craig Price everyday until June 12th. There is some tough competition in this category and every vote is needed! Thanks to all the listeners who nominated the podcast, without you, the listeners, this would just be me talking to strangers for no reason!


Episode 197 – Cary Gordon – Social Media Marketing / audio

social media marketing

Cary Gordon (@comicpalooza on twitter) joins host Craig Price to discuss social media marketing for Comicpalooza.  As part of the Comicpalooza Podcast Partnership Program, Craig invited Cary, comic con’s Social Media Coordinator, to sit down and talk how he and his team work their social media magic for Texas’ largest pop culture event.  The two discuss how far in advance the planning begins (hint: the day after the last one!) which platforms work best for interacting with attendees, how they prep announcements of big guests and more.

You can also listen to Cary’s 2 podcasts: Metal Geeks and MSRcast. Both can be found at


Episode 179 – Scott McKain – Distinction / audio


Scott McKain (@ScottMcKain on twitter) joins host Craig Price about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive.  They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don’t know what others are doing so they can stand out (I’m talking to you podcasters who don’t listen to podcasts!).

Scott can be found at the obvious  You can all find his book Create DistinctionWhat to Do When Great Isn’t Good Enough to Grow Your Business on amazon and all the regular places.


Episode 174 – David Forbes, PhD – Motivation Marketing / audio

Motivation Marketing

David Forbes, PhD. (@ForbesResearch on twitter) joins host Craig Price to discus the science behind motivation marketing. When it comes to motivation or marketing Craig recoils in horror, so many would assume the prospect of talking about marketing to motivation is torture. Not if you add a neuroscientist and member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development to the mix. Craig like logic and science so getting David on to discuss the science of marketing was a no-brainer. Talking to the emotional brain can be difficult for many, but thankfully David lays out the 3 types of motivation and the 9 motives in his book “The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy“.  The two discuss what kind of emotions qualify as motivation, why advertisers use puppies and half-naked ladies in their commercials (not the same commercial – that would be double strange) and how we can tap into those motivations when we market our services and products to the public.

You can learn more about David at

APP BONUS: Read a sample chapter of his book!


Episode 163 – Patrick Allmond – Video Marketing / audio

video marketing

Patrick Allmond (@PatrickAllmond on twitter) returns to talk the ins and outs to video marketing with host Craig Price. Let’s be clear, Craig makes no bones about it when he discusses his dislike for most video marketing. Why do you think he podcasts instead of vlogs?? Patrick talks both technical and practical as he explains what he uses and how he uses video marketing. He goes over the equipment needed (not much) as well has his process from camera to final post online, not only just creating his 3in5 videos but how he repurposes his video for blogs, podcasts, newsletters and more.

Patrick can be found at


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