Category : Marketing

Episode 213 – Cary Gordon – Rebranding / audio


Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his day job with Microsearch, a name you may have heard in our speakers roundtable episode over the summer. When Cary mentioned to Craig that Microsearch was rebranding to become Prime Camera, even Craig could see that this would be a perfect opportunity to bring a case study to the podcast.  The two discuss the process of rebranding, why a company of 33 years felt now was the time to change, how to plan for a major change, dealing with resistance, how the new branding brought a larger scope to the company. and oh yeah….the briefly talk about how Batman v Superman sucked.  You can’t put two comicpalooza people in a room without it getting a bit nerdy.

Prime Camera grand opening will be October 12th at their location at 11500 S Sam Houston Parkway West Houston ,TX with a full day of workshops, discounts and prizes. You can find them at their new website as well as on twitter @PrimecameraUSA,  Instagram at PrimeCameraUSA and Facebook.

DISCLAIMER: This is not a paid endorsement or advertisement of any kind. I’ve used Prime Camera in the past, will use them in the future and hope you do too.


Episode 210 – Carolyn Strauss – Home Shopping / audio

home shoppingCarolyn Strauss (@CarolynStrauss on twitter) joins host Craig Price to discuss her experiences and what she learned partnering with the Home Shopping Network. While Craig has known Carolyn for a few years, he never asked her on because she was a bit too well known. Why would she come on his little old podcast?  When she offered to come on, Craig leapt at the chance. It wasn’t just because she is a world class designer and businesswoman with vast experience running a multimillion dollar apparel company. There was also the bonus of getting some serious street cred with the women in his life. Particularly his wife and both mother and mother-in-law!

The two chat about a wide variety of things including how she transitioned from model to designer, pitching products to HSN, dealing with live caller interactions, why value-per-minute is just as important in non-sales positions and a bunch more. A fun interview that peeks behind the scenes at the goings-ons of a shopping channel and how stunned Craig is by the power of these channels.

Carolyn can be found at her self titled website 


Episode 208 – 2016 Speakers Roundtable / audio

2016 Speakers Roundtable

Mary Kelly, Jason Kotecki, Jessica Pettitt and Thom Singer (@marykellyspeaks, @escapeadulthood, @jesspettitt and @thomsinger on Twitter) join host Craig Price for his 2016 Speakers Roundtable. Each year, Craig gathers the best minds in the speaking industry to sit down during the National Speakers Association’s annual convention (this year in hell…I mean Phoenix.) to discuss the state of the industry, what new things are happening, what issues are affecting the speaker population and whatever else may pop up. This year, Craig sat 4 talented past guests to discuss marketing and the resulting conversation covered so much more. They discussed capitalism, charity, tapping into your talents, differentiating yourself, referring other speakers and the hottest of topics…when during the podcast would Jessica swear. These panels are always the most requested episodes of Reality Check and this year is no exception.  Celebrate Craig’s birthday by enjoying a gift he gives to himself and to you…his annual speakers roundtable.

Mary Kelly was previously featured on episode 191 and can be found at her website

Jason Kotecki was a guest on episode 168 and you can learn more about him at

Thom Singer has been on the podcast numerous times and can be found at

Jessica Pettitt has also been on the podcast and previous roundtable discussions and can be found at

Special thanks to the National Speakers Association as well as MicroSearch for all their help in getting this episode made.


Episode 204 – Voices of Experience Interview – The Secrets of Podcasting / audio

Voices of Experience

Steven Iwersen and Pilar Ortiz of this year’s Voices of Experience podcast take the reigns and interview Craig Price on the Secrets of Podcasting. While Craig is away at this year’s Influence conference in Phoenix, he offers up an interview he did for the National Speakers Association’s Speaker Magazine‘s Voices of Experience. With the permission of the NSA, you can hear Steve and Pilar interview Craig on a wide variety of ways podcasting can help speakers.  There’s no mystery to podcasting. Today, it’s easier and cheaper to do than it was five or ten years ago. In fact, all you really need is a smartphone with a good mic and a pair of ear buds! Craig explains what he does and how to make it easier for you to start podcasting today.

The 2015-2016 Voices of Experience was hosted by Steven Iwersen and Pilar Ortiz (@StevenI and @HabloEspanol on twitter).  You can learn more about them at and  You can hear the VOE monthly podcast at and you can join the National Speakers Association at

Watch the interview at 


Episode 199 – Phil Gerbyshak – Website Effectiveness / audio

website effectiveness

Phil Gerbyshak (@PhilGerb on twitter) returns to discuss website effectiveness with host Craig Price. We all have websites. Some spend thousands of dollars to have the latest and greatest sites with all the bells and whistles. And yet, they wonder why no one picks up the phone or emails them to make a sale. It might be because, while your site may look amazing, it doesn’t really say anything or show off your talents, programs or expertise. Phil has teamed up with past guest Eliz Greene to create a training program called which helps businesses assess and develop better websites that close business and generates sales. Phil and Craig talk simple mistakes most websites make (contact info anyone??), the differences between lead pages and home pages, why keywords are important to the reader and how to generate traffic to the beautiful temple you have created online.

You can find more about their program at and look4book (see what I did there?) later this month.

APP BONUS: Download a website self-assessment worksheet and see if your site needs help today!


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