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Episode 233 – Tiffanie Kellog – Referral Marketing / audio

Referral Marketing

Tiffanie Kellog (@TiffanieKellog on twitter) introduces host Craig Price to referral marketing.  It is well documented on this very podcast Craig’s own disdain and ineptness when it comes to marketing. With all his social hangups it’s just not easy to market and network as well as he’d like. Referral marketing and networking helps out as it allows others to assist Craig in spreading his message and get business he wouldn’t have gotten on his own. The two discuss how to spend your networking time, how to choose when and where to network, how referral marketing has more credibility than traditional marketing and Craig reintroduces his concept of Barnacle Networking!

Tiffany can be found at http://tiffaniekellog.com

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Episode 229 – Laurie Guest – Secret Shopping / audio

Secret Shopping

Laurie Guest (@LaurieGuest on Twitter) joins host Craig Price to discuss secret shopping. Anyone who’s looked in the want ads of a  newspaper (they still have those?) or job board will see ads looking for secret shoppers. Laurie takes this to the next level, diving deep to get to know her clients and expectations. Craig and Laurie discuss how she started her secret shopping consultancy, how you only have one shot in life to make a good impression on a customer, different ways secret shopping can be applied and more.

You can learn all about Laurie at her aptly named website http://LaurieGuest.com 

Also Craig announces his other podcast with Alan Cerny Matinee Heroes will be recording LIVE at Comicpalooza on May 14th at 4:30.  Get tickets now!

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Episode 214 – Patrick Allmond – List Building / audio

list building

Patrick Allmond (@PatrickAllmond on twitter) returns to talk to host Craig Price about list building. We’ve all been told over and over again that to make it business you have to grow your audience and build your list of emails. Be it newsletters, white papers, bribes or whatever, just like in GlenGarry Glen Ross you need the leads. For many, it can be daunting growing a list because it assumes you already have a list to grow. Thankfully, Patrick knows how to grow lists, how to segment them, cull them properly and even A/B test them! Not sure what I just said right then? Good, because Patrick will help decipher it all.

You can learn more about Patrick at http://PatrickAllmond.com. You can also find his podcast at https://stopdoingnothing.com/ 

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Episode 213 – Cary Gordon – Rebranding / audio

rebranding

Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his day job with Microsearch, a name you may have heard in our speakers roundtable episode over the summer. When Cary mentioned to Craig that Microsearch was rebranding to become Prime Camera, even Craig could see that this would be a perfect opportunity to bring a case study to the podcast.  The two discuss the process of rebranding, why a company of 33 years felt now was the time to change, how to plan for a major change, dealing with resistance, how the new branding brought a larger scope to the company. and oh yeah….the briefly talk about how Batman v Superman sucked.  You can’t put two comicpalooza people in a room without it getting a bit nerdy.

Prime Camera grand opening will be October 12th at their location at 11500 S Sam Houston Parkway West Houston ,TX with a full day of workshops, discounts and prizes. You can find them at their new website http://primecamera.com as well as on twitter @PrimecameraUSA,  Instagram at PrimeCameraUSA and Facebook.

DISCLAIMER: This is not a paid endorsement or advertisement of any kind. I’ve used Prime Camera in the past, will use them in the future and hope you do too.

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Episode 210 – Carolyn Strauss – Home Shopping / audio

home shoppingCarolyn Strauss (@CarolynStrauss on twitter) joins host Craig Price to discuss her experiences and what she learned partnering with the Home Shopping Network. While Craig has known Carolyn for a few years, he never asked her on because she was a bit too well known. Why would she come on his little old podcast?  When she offered to come on, Craig leapt at the chance. It wasn’t just because she is a world class designer and businesswoman with vast experience running a multimillion dollar apparel company. There was also the bonus of getting some serious street cred with the women in his life. Particularly his wife and both mother and mother-in-law!

The two chat about a wide variety of things including how she transitioned from model to designer, pitching products to HSN, dealing with live caller interactions, why value-per-minute is just as important in non-sales positions and a bunch more. A fun interview that peeks behind the scenes at the goings-ons of a shopping channel and how stunned Craig is by the power of these channels.

Carolyn can be found at her self titled website http://CarolynStrauss.com 

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