Category : Entrepreneurship

Episode 179 – Scott McKain – Distinction / audio

distinction

Scott McKain (@ScottMcKain on twitter) joins host Craig Price about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive.  They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don’t know what others are doing so they can stand out (I’m talking to you podcasters who don’t listen to podcasts!).

Scott can be found at the obvious http://ScottMcKain.com.  You can all find his book Create DistinctionWhat to Do When Great Isn’t Good Enough to Grow Your Business on amazon and all the regular places.

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Episode 178 – Jeffrey Hayzlett – Think Big, Act Bigger / audio

Think Big, Act Bigger

Jeffrey Hayzlett (@JeffreyHayzlett on twitter) joins host Craig Price to discuss his latest book Think Big, Act Bigger. Everyone has dreams and goals, but not everyone does the things necessary to achieve them. Jeffrey’s latest book Think Big, Act Bigger: The Rewards of Being Relentless shows readers how he has thought big and acted big in his career that included being the CMO at Kodak, becoming a business celebrity and being a prime-time Bloomberg Television host. Craig and Jeffrey discuss the need for confidence, how being authentic shouldn’t be a strategy it should just be as well as how failure and humility can fit in with your big plans. They also talk about Jeffrey’s recent induction into the National Speaker’s Hall of Fame as well as his failures on the football field. If you’re looking to move the needle of progress forward, you’ll want to listen in.

You can find Jeffrey at his website http://hayzlett.com, watch his show MYOB:mind your own business at http://www.c-suite.tv and listen to his podcast All Business with Jeffrey Hayzlett on the podcast network http://play.it. I told you he thinks big!

And of course you can get his book Think Big, Act Bigger: The Rewards of Being Relentless in all the familiar places.

 

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Episode 152 – Brett Judd – Entrepreneurial Relationships / audio

Entrepreneurial Relationships

Brett Judd (@BrettMJudd on Twitter) joins host Craig Price to discuss entrepreneurial relationships. What are entrepreneurial relationships? When a someone loves someone and they wish to commit to one another, they create an LLC…no wait. That’s not what we’re talking about at all. We’re talking about spouses working together to run a business. Relationships and businesses are tough enough on their own but when you combine the two, that opens a whole new mess of problems. Brett and Craig discuss compartmentalizing, not treating your relationship like a business and dealing with the stress of it all.

Brett and his wife Gina have their own podcast dealing with families and their businesses at http://www.fortunesandfamilies.com/ and you can learn more about Brett at his aptly named website http://www.brettmjuddmsw.com/ 

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Episode 148 – Thom Singer – Entrepreneurs / audio

Entrepreneurs

Thom Singer (@thomsinger on Twitter) returns to talk about his new podcast Cool Things Entrepreneurs Do with host Craig Price. It seems podcasting guests are few and far between so when Craig heard Thom was starting up a new podcast dealing with entrepreneurs, he knew he needed to get Thom back on the show. The two discuss Thom’s show, how podcasting has opened up his network (even though he’s a master at it!) and what he’s learned talking to entrepreneurs. Craig also shares his insights into why Thom’s podcast has rocketed atop the iTunes (a good show is only one reason) and some of the ways Thom could use his podcast along side his Conference Catalyst program. If you’re on the fence about podcasting for your business you have to listen to this episode.

You can subscribe to Thom’s podcast via iTunes and learn more about Thom’s speaking at http://www.thomsinger.com

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Episode 130 – Madam Becky Adams – Brothels / audio

Brothels Madam Becky Adams (@MadamBeckyAdams on twitter) talks to host Craig Price about customer servicing and brothels. Contrary to popular belief, Craig has no idea about brothels or prostitution but he certainly learns a bunch of new things thanks to Madam Becky and her business concepts of customer servicing. While most of us are not running underground criminal syndicates, we can still learn some legal customer service techniques like overcoming customers fears. getting customers to commit to action (hey now, keep it clean!), how customer service starts well before the sale and finding the right employees who are committed to the best service (Not what you think, you dirty bird! – Okay it is what you think.) Unintended double entendres abound in this lively discussion but thankfully it’s a podcast so you can’t see Craig shift uncomfortably in his chair. Madam Becky has gone legit and now is teaching  ‘The Art of Seductive Customer Servicing’ at https://www.getpurposepowered.com/

App Bonus: You can get Madam Becky’s entire book “Madam: Prostitutes, Punters and Puppets”  for free in two formats! Her outrageous story is a witty and thought provoking tale of betrayal, friendship, love and loyalty. From saucy scandals and soft toys, to raids, robberies and ‘fancy fetishes’ all accompanied by a nice cup of tea and a ginger nut biscuit. The truth really is stranger than fiction.

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